Digital Marketer/Copywriter

Resume


EXPERIENCE

The Hartford -www.thehartford.com    

March 2019 - September 2019

Copywriter (Contract Position) - Group Benefits

● Designed and wrote content for Paid Family and Medical Leave (PFML) resource center

● Researched and wrote website and email copy on PFML legislative updates and new employer mandates

● Produced text, infographics and video for social media campaign

● Wrote thought leadership articles  for voluntary and statutory insurance products


The Hartford Courant - www.courant.com

June 1999 – December 2017

Deputy Editor - State & Breaking News                                

July 2012- December 2017

● Managed staff of 14 journalists that exceeded digital sprint goals

● Managed long-term investigative and features projects

● Advised staff in alternate storytelling forms including video, infographics and podcasts

● Interpreted digital analytics to determine deployment of resources

● Member of team that was a finalist for 2013 Pulitzer Prize in Breaking News after Sandy Hook shooting.

Town News Content Manager - Digital Staff  

March 2011-June 2012



● Launched and managed Facebook and Twitter profiles and grew both to over 100,000 followers


● Collaborated with developers and newsroom leaders building local news app                                                                                                                                   
Online Producer and Homepage Editor - Digital Staff   June 1999 - February 2011

● Oversaw staff of five digital journalists

● Determined story prominence on courant.com

● Initiated mobile and email alerts and grew subscribers to over 10,000

● Presented daily digital metrics to senior managers


SKILL AREAS

● Writer with knowledge of AP Style, editing and proofreading

● Decades of writing/editing a variety of content explaining complex topics to serve readers

● Facilitate discussions of storytelling best practices in a team environment

● Digital journalism speaker and presenter in college classes and newsrooms

● Developed and wrote PowerPoint presentations used by senior leaders

● Team player who learns and evolves based on feedback

EDUCATION

St. Michael’s College, Colchester, VT

B.A. Journalism, 1995-1999 


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